红包龙卷风
作品名称：龙卷风
作品尺寸：3000mm*3000mm*5000mm
落地时间：2020年
作者：四川犀牛鸟装饰设计有限公司曾章毅
设计理念：红包龙卷风的形态，是游戏世界“福利狂潮”的视觉具象——每一张红包如同游戏中的福利道具（礼包、奖励、彩蛋），在“龙卷风”式的聚合中，模拟游戏里福利派发时的汹涌感与惊喜感，让玩家对“福利获取”的期待，从虚拟界面延伸为可感知的艺术形态。
红包承载的“奖励、惊喜、情感回馈”与游戏福利的“激励、互动、玩家联结”深度契合。装置以“红包龙卷风”的形式，完成民俗符号与游戏文化的跨界融合：让传统红包从“人际馈赠”升级为“游戏福利的艺术化表达”，让游戏福利从“数字奖励”蜕变为“实体化的狂欢符号”，实现民俗文化与游戏生态的双向赋能。
以密集红包的动态聚合制造强烈视觉冲击，红色的高饱和度呼应游戏世界的活力与激情，让玩家在“福利龙卷风”的艺术奇观中，重温游戏里收获福利时的亢奋与满足。这种情感共振，将“游戏福利”从单纯的奖励机制，升华为一场“视觉化的游戏狂欢仪式”，强化玩家对游戏福利体系的情感认同与记忆点。
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Work Title: Tornado
Work Dimensions: 3000mm × 3000mm × 5000mm
Installation Time: 2020
Author:Richard Zeng, Rhino Bird Studio
Design Concept:The form of the "Red Envelope Tornado" is a visual embodiment of the "welfare craze" in the gaming world—each red envelope is like a welfare item in games (gift packs, rewards, easter eggs). Amid the "tornado"-style aggregation, it simulates the surging momentum and sense of surprise when welfare is distributed in games, extending players’ expectations for "obtaining welfare" from the virtual interface into a tangible artistic form.
The "rewards, surprises, and emotional feedback" carried by red envelopes are highly aligned with the "incentives, interaction, and player connection" of game welfare. In the form of a "Red Envelope Tornado," the installation achieves cross-boundary integration of folk symbols and game culture: it upgrades traditional red envelopes from "interpersonal gifts" to "artistic expressions of game welfare," and transforms game welfare from "digital rewards" into "materialized carnival symbols," realizing mutual empowerment between folk culture and the game ecosystem.
The dynamic aggregation of dense red envelopes creates a strong visual impact, and the high saturation of red echoes the vitality and passion of the gaming world. This allows players to relive the excitement and satisfaction of receiving welfare in games amid the artistic spectacle of the "Welfare Tornado." This emotional resonance elevates "game welfare" from a mere reward mechanism to a "visualized game carnival ritual," strengthening players’ emotional identification with and memory of the game welfare system.
